Hi Segei,
Are you a head first kind of person? Or one baby toe at a time?
Making the transition from something I had gotten super familiar with, over to something completely new, was not totally out of my comfort zone.
My very first job in the corporate world was in door to door sales in the Silicon Valley, doing business to business, selling phone lines and internet. I was no stranger to discomfort…
I just saw this a new puzzle to solve and a new challenge to overcome.
It really is amazing how your perspective will change EVERYTHING.
For the first 30 days I soaked up everything I could. I took notes in every meeting, asked a ton of questions, even when I didn't know I should be asking. This was my training ground, and I fully embraced it. (soaking it in like SpongeBob…)
After 30 days, when I was finally released on my own, I incrementally increased our ad spend from about $200k per month, to close to $1M a month, and maintained the profit margin.
How cool is that?
And the most difficult part of this was reading spreadsheets that had to be manually updated the next day, with the stats of the day prior.
I didn't even have real time data!
At one point, I was spending $30k per hour, pretty much flying blind! We were generating 60,000 leads per day.
Would you like to know the secret to making cold traffic work at this level of scale?
You have to make the customer always feel like they are in the right place.
I know that may sound pedestrian, but it is deeply profound and very rarely done. It is actually the #1 secret to affiliate marketing.
So the next time you launch a lead generation campaign, make sure you always make the customer feel at home!
And as you are stepping into something new, whether it be with your career, your hobbies, or a side project, stay hungry and teachable.
The moment you have it figured out, is the moment you stop growing.
I ran as a media buyer for 7 months for Sam, steadily growing his business until something terrible happened.
I was so completely caught off guard by this…
You'll find out what happened and how it changed my life forever, in my next email.
Until next time,
David McMenomey
Your Clickbank Insider
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